Become a Dealer or Distributor
We manufacture acoustic and soundproofing material at our own plant and sell it through partners who already serve interiors, construction or AV. If that is your market, acoustics is a high-value line you can quote against a specification rather than just stock on a shelf.
Why partner with us
You are selling a specification, not a commodity
Acoustic material is bought on numbers. A customer who needs NRC 0.60 on a ceiling or STC 34 in a party wall cannot substitute on price alone, which is what makes this a better line to carry than most building materials. The partners who do well with us are the ones who can answer the technical question in the room, and that is the part we back you on.
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A complete range, from one plant
Foam, PET felt, mass loaded vinyl, low-frequency absorbers, wooden panels, ceiling systems, curtains, seals and adhesives. You can quote a whole build-up instead of sending the customer elsewhere for half of it.
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Technical backing on live projects
Our estimation and specification team helps with BOQs, build-ups and product selection so you can put a credible proposal in front of an architect or a contractor.
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Documents that win submittals
Third-party test reports, fire classifications and datasheets for the exact products and thicknesses specified, issued as a compliance pack when a project needs one.
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Repeat demand, not one-off sales
Studios, offices, schools, cafes, hotels and home theatres all come back. Acoustics tends to be specified again by the same architects and contractors once it has worked.
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Sales and marketing material
Catalogues, datasheets, installation guides, sample kits and presentations, so your team is not explaining the range from memory.
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Product training
Product orientation and basic acoustic training, online or in person, so you and your staff can explain what NRC and STC actually mean to a customer who asks.
Who should apply
If you already sell into these rooms, acoustics fits
You do not need an acoustics background. You need existing access to the people who decide what goes on a wall or a ceiling.
- Acoustic and HVAC contractors Already working on the surfaces and services where noise is created and controlled.
- Building material dealers and traders Adding a specification-led line alongside boards, ceilings and finishes.
- AV and home theatre integrators Rooms that are already being built around sound, where treatment is expected.
- Architects and interior studios Firms that specify acoustics regularly and want to supply the material as well.
- Project management and PMC firms Handling fit-outs where acoustic performance sits in the tender documents.
- Exporters and importers Distributors building a territory outside India, including OEM and white label supply.
How it works
Four steps, no long commitment to start
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01 Apply online
The short form below. Business basics, your market and the products you are interested in. It takes about two minutes.
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02 Profile review
We check the fit between your market and our range, and look at what is already covered in your territory. Typically 2 to 3 working days.
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03 Introduction call
We agree which categories you will carry, the commercial terms, and whether you will hold stock or work project to project.
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04 Onboarding
Catalogues, datasheets, sample kits, pricing and training, plus a named contact in the specification team for your live enquiries.
Apply
Tell us about your business
Everything marked with an asterisk is needed to assess the application. The more you tell us about your market and what you already sell, the more useful the first conversation will be. Applications are reviewed in 2 to 3 working days.
What you are selling
Material your customer can put in a submittal
Absorption is measured to ASTM C423 and EN ISO 354, transmission loss to ASTM E90, and surface burning to ASTM E84, with EN 13501-1 where a European classification is specified. Third-party testing is carried out by laboratories including SGS and ARAI, and the plant runs to ISO 9001:2015. Where a figure is an in-house or indicative value rather than a certified one, it is labelled that way, which is what keeps a partner out of trouble at submittal stage.
Frequently Asked Questions
Do I need to keep stock?
It depends on your model and your region. We work with stocking dealers and with project or order-based partners, and we settle which one fits during onboarding rather than imposing it.
Will I get an exclusive territory?
Territory is planned case by case, on potential, performance and who is already active there. The aim is an arrangement that protects the effort you put in without leaving a market unserved.
How will you support my sales and marketing?
Catalogues, technical datasheets, installation guides, sample kits and presentations. On live projects the specification team helps with BOQs, build-ups and proposals so you can quote with confidence.
Can I sell to both retail and project customers?
Yes. Many partners serve walk-in buyers alongside project customers such as studios, offices, schools and home theatres, and we help structure pricing and stock for both.
How soon is my application reviewed?
Typically within 2 to 3 working days. If we need more information before taking it forward, someone from the team will contact you first.
Do you provide product training?
Yes. Product orientation and basic acoustic training, online or in person, so you and your team can explain the systems and the ratings accurately to a customer.
What products can a dealer sell?
The full manufactured range across all seven brands: acoustic foam and bass traps, SoundBlanket mass loaded vinyl, Echsorbix PET felt panels and ceiling systems, BassBloc low-frequency absorbers, SoundaXe wooden panels, Turbo adhesives, Impactpad vibration products, plus curtains and door seals.